Tuesday, 18 December 2012

Google Giant Has Big Plans For 2013


Google Giant Has Big Plans For 2013

 

This year Google introduced its Nexus tablets to generally strong reviews, along with a Nexus 4 smartphone that showed a high-end smartphone can be sold, unlocked, for a highly competitive price. But while Apple trumpets millions of iPhones and iPads sold, we don't have a clear sense of how many Nexus devices are selling. Shortages of Nexus tablets have been reported, and the Nexus 4 has been difficult to keep in stock. And yet absent a big marketing campaign or mainstream buzz, the Nexus devices are still at risk of looking like also-rans in a mobile world dominated by Apple and Samsung.

Google I/O is returning to the month of May this year, and I wouldn't be surprised to see the next version of the Nexus 7 unveiled around that time.The Nexus 10 is only a couple of months old, but we would also expect a refreshed version of the device sometime in 2013. As for the Nexus smartphone it would be nice to see it able to access LTE networks. But getting U.S. carriers to pick it up will likely be a challenge.

It was in December 2011 that Google's executive chairman predicted most developers would soon choose to develop for Android first. More than a year later, there's little evidence that's the case. Whether because of Android users' reputation for being harder to monetize, or concerns about developing for the fragmented ecosystem, or other intangibles,big venture-backed startups often launch first with an iOS app. There are signs that this is starting to change.By some measures Apple and Google's app stores are now roughly tied in the number of apps available on their platforms.It's something we'll be watching closely in 2013.

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