Enjoy Social Mobile Games
Mobile games are better when they are social for one simple reason: Games are more fun with friends. Games have always been social, from backgammon and chess to board games. Along the way, friends have been a central part of the game experience, including how we discover, play and talk about games. Social design concepts work wherever people are playing games on desktop web and increasingly on mobile. As the online gamer demographic becomes more diverse, the best way for an app to grow is by reaching people and their friends across all screens.People are increasingly bringing their phones – an inherently social device – with them everywhere. Recent data suggests that 58 percent of smartphone users check their phones at least once every hour.
Developers don’t need to choose between Facebook or mobile you should be thinking, Facebook and mobile. There are 1 billion people on Facebook and 600 million people actively engaging with Facebook on mobile devices. Not reaching these Facebook-connected mobile users is a missed opportunity. From Zynga’s Words With Friends and PopCap’s Bejeweled Blitz, to FreshPlanet’s SongPop, FishSticks Games’ Slots Journey, and Supercell’s Hay Day, there is a range of social mobile games that have propelled to the top of the charts.
Developers don’t need to choose between Facebook or mobile you should be thinking, Facebook and mobile. There are 1 billion people on Facebook and 600 million people actively engaging with Facebook on mobile devices. Not reaching these Facebook-connected mobile users is a missed opportunity. From Zynga’s Words With Friends and PopCap’s Bejeweled Blitz, to FreshPlanet’s SongPop, FishSticks Games’ Slots Journey, and Supercell’s Hay Day, there is a range of social mobile games that have propelled to the top of the charts.
In fact, nearly 2 lakhs mobile apps and games are built with Facebook APIs. At any given time, 6-8 of the top-grossing iPhone apps are integrated with Facebook. This year’s Apple’s Editor’s Pick is Bad Robot Interactive’s Action Movie FX, an app integrated with Facebook.
More than 10 percent of Kixeye’s players are paying customers, and the average player comes back three to four times a day, for more than 30 minutes each session. Specifically, 25 percent of revenue for Battle Pirates comes from people who have played the game 12 months or longer, and War Commander gamers play more than two sessions a day and spend 1.5 hours battling their friends/enemies on an average day.
Social mobile games are a perfect setting for competitive play among friends. Players want to reach the next level to one-up a friend and brag about it on their timeline, which brings their friends into the game and creates a viral loop. As a result, Facebook-connected players tend to spend more time and money in mobile apps.
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