Apple's iPhone 5 Apparent Cutting Back On Parts Orders
Apple's apparent cutting back on parts orders for the iPhone 5 are nothing to worry about, according to J.P. Morgan analyst Mark Moskowitz.
Moskowitz points out that recent reports have indicated a 20 percent cut in Apple's March-quarter supply chain orders for the iPhone 5. That news has some analysts fretting over Apple's near-term prospects, but Moskowitz believes their fears are overblown.Apple may have initially pushed its suppliers to ramp up manufacturing of the new phone, and the downshift in orders may be just an aftereffect.It's also possible that Moskowitz's interpretation is just wishful thinking.the supply chain adjustments could imply that manufacturing yields on iPhone 5 have improved, which means Apple's gross margin profile could rebound to 40 percent, which would be a positive,Moskowitz said. That would be in line with Apple's argument that its recent decline in profit margin resulted from the launch of several major products.
The iPhone 5 order cuts could affect Apple's results for the March quarter. But the company's build plans are always in a state of flux, and it certainly has plenty of time to change those plans further if warranted, Moskowitz opined.Apple needs some big new products in the coming year, Moskowitz thinks Apple can do just fine with its current lineup, especially the iPhone 5.
0 comments :
Post a Comment