iPhone 5 Blast in market
Managing to sell 5 million iPhone 5 handsets over the first weekend on sale is impressive for Apple. The iPhone 4S only managed 4 million in its first 3 days. However, Apple couldn’t keep up with demand (which was expected to be 6.5 million units), and it’s all because of that new, super thin display.
The iPhone 5 is noticeably thinner than the iPhone 4S coming in at 7.6mm. Some of that is due to the brand new 16:9 display, which has managed to integrate the touch sensor into the display panel. That integration comes at a price though, and it’s proving difficult to manufacture these so-called in-cell screens.
Apple tried to sidestep the supply issues by contracting three companies to manufacture the iPhone 5 display. They are LG Display, Japan Display, and Sharp. Sharp has been unable to deliver any displays in time for launch due to defects in their manufacturing process.
LG and Japan Display are producing screens, but the in-cell tech is difficult to work with so it’s thought only 10 million displays will ship by the end of September. With 5 million of those already sold inside iPhones, it looks likely that the iPhone 5 shortage is set to continue into next month and maybe for the rest of the year. How big that shortage is must surely depend on whether Sharp manages to come online and starts shipping displays.
Tim Cook has confirmed that the initial batch of iPhone 5s have sold out, but that regular shipments are expected. How big those shipments are seems to be out of the hands of Apple, though.
Managing to sell 5 million iPhone 5 handsets over the first weekend on sale is impressive for Apple. The iPhone 4S only managed 4 million in its first 3 days. However, Apple couldn’t keep up with demand (which was expected to be 6.5 million units), and it’s all because of that new, super thin display.
The iPhone 5 is noticeably thinner than the iPhone 4S coming in at 7.6mm. Some of that is due to the brand new 16:9 display, which has managed to integrate the touch sensor into the display panel. That integration comes at a price though, and it’s proving difficult to manufacture these so-called in-cell screens.
Apple tried to sidestep the supply issues by contracting three companies to manufacture the iPhone 5 display. They are LG Display, Japan Display, and Sharp. Sharp has been unable to deliver any displays in time for launch due to defects in their manufacturing process.
LG and Japan Display are producing screens, but the in-cell tech is difficult to work with so it’s thought only 10 million displays will ship by the end of September. With 5 million of those already sold inside iPhones, it looks likely that the iPhone 5 shortage is set to continue into next month and maybe for the rest of the year. How big that shortage is must surely depend on whether Sharp manages to come online and starts shipping displays.
Tim Cook has confirmed that the initial batch of iPhone 5s have sold out, but that regular shipments are expected. How big those shipments are seems to be out of the hands of Apple, though.
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